Chinese Hotel to Enter French Market- China Business Network

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Chinese Hotel to Enter French Market

2011-11-22

Brief：The Jin Jiang International Holdings Company signed a partnership with the French Louvre Hotels Group,signaling the debut of its Jin Jiang Inn budget hotel brand in France through a brand alliance.

The Jin Jiang International Holdings Company, a leading tourism conglomerate in China, signed a partnership with the French Louvre Hotels Group, one of the world's largest hotel chains, in Shanghai on Nov. 22, signaling the debut of its Jin Jiang Inn budget hotel brand in France through a brand alliance.

According to the brand alliance plan signed by the two companies, the Jin Jiang Inn and Louvre Hotels Group's Campanile budget hotel brand as well as their room reservations will be shared by 15 Campanile hotels in France and 15 Jin Jiang Inn hotels in China.

People's Daily Online

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Tags：brand alliance, tourism company cooperation, hotel brand

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