HONG KONG, Sept. 23, 2026 /PRNewswire/ -- AXA Hong Kong and Macau ("AXA") announced its collaboration with Hurun Report, a leading business research institution, to title-sponsor the "2026 AXA-Hurun China Top 50 Entrepreneurial Successors" list. The initiative seeks to recognise the outstanding entrepreneurship of next-generation business leaders in Chinese Mainland and affirm their contributions to driving broader real economic development.

Private enterprises are a key engine of China's macroeconomic growth and employment, with the majority being family-owned businesses. Many of these enterprises undergo a critical phase of succession and leadership transition, while they must also navigate macroeconomic transformation and the accelerating trend of overseas expansion. In response, second-generation business leaders are embracing new opportunities and addressing the complexities of increasingly diverse international markets. They play a pivotal role in preserving and strengthening their companies' competitive advantages, expanding their global footprint, and navigating cross-border business challenges. By launching the "2026 AXA-Hurun China Top 50 Entrepreneurial Successors" list alongside Hurun Report, AXA aims to recognise the long-term contributions of these emerging leaders in driving business transformation, creating employment opportunities and supporting supply chain resilience.

As a cornerstone of socio-economic risk management, insurance plays a vital role in safeguarding businesses as they expand globally, navigate macroeconomic uncertainty, and support the long-term development of the real economy. This collaboration highlights the complementary strengths of insurance's social role and entrepreneurship in empowering high-quality economic growth.

Jonathan Li, Chief Distribution Officer, AXA Greater China, said: "Amid rapidly evolving macroeconomic development and complex geopolitical landscape, second-generation entrepreneurs demonstrate remarkable resilience and innovation, continue to strengthen the real economy and create employment opportunities. AXA is proud to join forces with Hurun Report, a leading business research institution, as title sponsor of this initiative to recognise and celebrate the achievements of these exceptional entrepreneurs. With a long-established presence in the Greater China market, AXA brings extensive international expertise in family business succession and wealth management. We will continue to play a vital role in risk management and stand alongside the businesses as a trusted and reliable partner, while contributing to sustainable and long-term value creation for society."

Angela Wong, Chief Marketing and Customer Officer, AXA Hong Kong and Macau, said: "Through this strategic initiative with Hurun Report, we aim to further strengthen AXA's brand presence and reinforce our position as a leading international insurer across Greater China. Beyond demonstrating our global perspective, this collaboration enhances our brand influence among top entrepreneurial families and the premium market. It also reaffirms our long-term commitment to supporting business leaders across the region and reinforces our dedication to being their trusted risk-management partner."

Rupert Hoogewerf, Chairman and Chief Researcher of Hurun Report, said: "The significance of this ranking extends far beyond measuring corporate scale. It reflects the resilience of China's real economy and the future direction of its industries. The list highlights how next-generation entrepreneurs are combining innovation, social responsibility and corporate governance to drive the real economy growth. We are delighted to partner with AXA, one of the world's leading insurance brands. AXA's extensive international experience in enterprise risk management closely aligns with the values underpinning this ranking, namely fostering business innovation and supporting long-term succession. We look forward to seeing the profound impact these outstanding entrepreneurs will have on future economic development."

The completed 2026 AXA-Hurun China Top 50 Entrepreneurial Successors List, together with the accompanying research report, is expected to be released in the fourth quarter of 2026. Further updates will be shared in due course.

Jonathan Li, Chief Distribution Officer of AXA Greater China, and Rupert Hoogewerf, Chairman and Chief Researcher, Hurun Report, sign MOU.

About AXA Hong Kong and Macau

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. Our overall Sustainability Strategy, with emphasis on nature protection, inclusive protection and social resilience, provides a foundation for integrating environmental, social and governance considerations across our business. We are proud to be the first insurer to address the importance of mental health through different products and services and thought leading iconic research. Committed to shaping a sustainable future, we contribute in diverse ways through three distinct roles - as an investor, an insurer and an exemplary company.

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