BASINGSTOKE, England, May 22, 2023 /PRNewswire/ -- A new study from Juniper Research, the foremost experts in payments, illustrates how today's $5.3 trillion eCommerce market will continue to expand rapidly; driven by increased usage in developed markets, and significant adoption in emerging markets. As eCommerce continues to outperform brick-and-mortar retail, new and evolving payment systems will enable much greater access to the eCommerce landscape; creating significant vendor opportunities.

An eCommerce payment system accepts online electronic payments, with the aim of providing the consumer with minimal fuss and maximal efficiency.

Find out more about the new report, eCommerce Payments Market: Trends, Analysis & Market Forecasts 2023-2027, or download a free sample.

Getting the Right Payment Methods Is Key to Success

With an increasing variety of payment options available to consumers, eCommerce vendors must offer the most attractive payment methods for their customers. Given the cost and complexity of integrating a large number of payment options, merchants must strategically select which payment methods best support their objectives, such as BNPL (Buy Now Pay Later), to increase average order value.

Research author Cara Malone remarked: "eCommerce providers must understand their customer bases to a greater extent; offering the payment options customers want and removing undesirable options. In practice, this means working with eCommerce payment platforms that do not only understand and support the most common payment types in each country, but also recognise how these vary by vertical & target demographic. Understanding this can substantially improve the payments experience."

Differentiation Strategies for eCommerce Payment Vendors

The report urged eCommerce payment vendors to offer dashboards and data visualisations to their smaller SME customers. At present, SMEs lack access to good customer analytics, and this data could highlight consumer purchasing behaviours, as well as providing insights into payment method popularity and fraud. By offering additional services to SMEs, eCommerce payment vendors can differentiate their portfolios in an increasingly competitive and commoditised market.

eCommerce Payments market research:

Juniper Research provides research and analytical services to the global hi-tech communications sector; providing consultancy, analyst reports, and industry commentary.

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