China-United Kingdom economic ties are going in the right direction, and Chinese investment in the UK will maintain its robust momentum, the China-Britain Business Council said on last Wednesday.

Meanwhile, the demand for high-quality products from the UK will be boosted by an expanding middle class, Chinese companies' move up the value chain and ongoing urbanization, its CEO said.

Chinese-UK ties are "growing strongly. But there is still a long way to go before we really seize all of the opportunities both for Chinese and UK companies," Stephen Phillips, CBBC's chief executive, said on the sidelines of the UK-China Partnership in Creativity and Innovation, jointly held by the council and Propeller TV, at the Third China (Beijing) International Fair for Trade in Services.

"Chinese companies are still at a very early stage in going international, and we will continue to see large investment in the UK in the next few years as more Chinese companies look outside China," he added. "The obstacles are actually very similar for Chinese and UK companies - that is, understanding the environment of the other country. Chinese companies think the UK is complicated, and vice versa."

The past 18 months have seen Chinese investment in the UK surpass that of the previous 30 years, Phillips said.

From 2003 to 2012, Chinese investment in the UK rose by 83 percent annually on average to $2.78 billion, accounting for 3.2 percent of China's overall outward direct investment in 2012. The UK is China's fourth-largest destination for overseas investment and the top destination, or the gateway, for Chinese investment in Europe, according to the United Nations Conference on Trade and Development.

"Chinese investment in the UK is broad-based. We have seen major investment in financial services, including Chinese banks, insurance and law firms," Phillips said. "Recently, we have seen a lot of investment in property, both corporate and individual investment. We are also seeing more interest from private companies in investing in technology-driven companies and UK brands."

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